The design of a logo is crucial to any business. It is the one single graphic that represents the brand across all channels, and therefore is quite an important one to get right. When I studied graphic design at Shillington College in Sydney, we got taught that logos are generally either typographic, purely based on a graphic or a combination of the two. If you decide on a typographic logo, lettering can be a great choice to give your logo a unique character and communicate a certain feel. In this post, I’ll guide you through the process of designing the Lettering Hub logo, along with telling the story of how this website was born.
When I decided to start Lettering Hub, it was a long way from initial idea for the website to working out all content and design. I first concentrated on figuring out the general concept and content, which all went up in quite a rough form, and once that part of the website was taking shape, the design was the next thing to move on to. I wanted to get it right because I knew my readers would mostly be designers, or at least people with an appreciation for good design. Still in the content creation phase, Wayne Thompson was the first I reached out to for an interview because we had met before at a number of his lettering workshops. Wayne liked the idea and thought setting up a website like this was a bit overdue here in Australia. He must’ve really liked the idea, so much that he offered to help with the logo design. I gladly accepted – not only because time started to get away from me setting up this website while working full-time in an agency, but also because Wayne had done lettering a lot more than I had.